Driving change for broadcast - "By the industry. For the industry." - IBC
IBC (International Broadcasting Convention) is a leading global event for the media, entertainment, and technology industry. Recognizing the need to integrate sustainability into its core operations, IBC engaged us to enhance its environmental and social impact, establish industry leadership, and drive meaningful change.
Role: Sustainability Partner.
Objective:
Conduct a comprehensive sustainability review.
Develop a Sustainability & ESG Strategy.
Integrate sustainability into core operations.
Engage stakeholders, education and influence change.
Measure environmental impact & establish industry leadership.
KEY ACTIONS:
Comprehensive Sustainability Review
Peer review and benchmarking to assess performance against others in the events sector.
Identified key focus areas through materiality assessment.
Benchmarked against ISO 20121 to inform certification action plan.
Sustainability & ESG Strategy Development
Developed a consolidated sustainability framework.
Set SMART goals, KPIs & measurable targets.
Aligned initiatives with stakeholder expectations & industry best practices.
Carbon Footprint Measurement
Conducted GHG emissions assessment (Scope 1, 2, 3) for IBC 2024.
Created a carbon reduction roadmap and science-based reduction targets.
Education & Influence Plan
Designed training programmes for exhibitors, suppliers & staff.
Delivered workshops, webinars & on-site training.
Strengthened IBC’s role as a sustainability leader in the events industry.
ALL IN ALL:
IBC has started to embed sustainability into its core operations and governance, creating a structured ESG framework and a carbon reduction roadmap with clear, science-based targets. Through strategic stakeholder engagement, measurable environmental initiatives, and industry-wide influence, IBC has established a solid foundation in sustainable event management.